At the same time, discoverability was crucial. Our product is by nature simple and intuitive - messing with that would not be accepted. How do people seek out and find new features? How can we make it easy for people to use them? The design process was tough, right off the bat. Not surprisingly, he’d also thought for quite some time that stickers were a necessity to our product. A couple weeks previously I had shared with him an article about why stickers are becoming vital. Product manager Randall approached me quietly and casually asked if we should start a sticker project. Like always, it was a sunny day in California. Supporting new mediums for communicating, provided they added real utility for people, has always been part of the WhatsApp product strategy. But over time, people have evolved the way they communicate from simple text to richer mediums like photos, videos, voice messages, and video calls. And for a long time, stickers were perhaps seen as such. WhatsApp has always focused itself as a core utility, forgoing features that could conceivably be seen as mere gimmicks. A little backgroundįor the past couple years at WhatsApp, the idea of stickers was a bit taboo. I decided to put pen to paper and write a little bit about the design story behind stickers, as it’s a feature many people have waited quite awhile for. At long last, stickers for WhatsApp has launched.
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January 2023
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